Parameters 1: Communication
|
Clarity |
Does the site communicate clearly and efficiently with logical
organization? |
Does the site communicate how the user can benefit from the site? |
Does the site meet high-quality publishing standards by being error
free? |
Legibility |
Is the font on the site easy to read? |
Do headings, bulleted lists, numbered lists, and other textual
components make the verbal content more graphic and thus easy to read
and understand? |
Are text formats suitable in terms of color contrast, fonts, and
density of text |
Readability |
Does the site provide a context for understanding the text,
including familiar terms and phrases? |
Is the site's language vivid, active, and personable? |
Is the reader able to follow the concepts being presented and
remember them? |
Parameters 2: Visual Appeal
|
Visual Richness |
Does the layout of the site look welcoming and interesting, combining graphics and text elements well? |
Do all the graphic elements balance well with each other rather than compete? |
Are graphics used effectively to increase the clarity and communication of the site? |
Style |
Is the style of the page suitable for the purpose, content, and intended audience for the site? |
Do the various stylistic elements of the page seem to fit together, including color combinations, fonts, and graphic elements? |
Do the various stylistic elements create an overall effect that is attractive? |
Unity |
Does the design present a simplified, visually oriented way of accessing the site and its content? |
Is an appropriate, consistent visual style used throughout the site (including buttons, colors, layout, typography, and the metaphor it might employ)? |
Do visual relations and contrasts create pleasing effects that help
orient visitors to the site's organization? |
Parameters 3: Utility
|
Intuitive Interface |
Is the interface clear and predictable? |
Do users learn how to interact with the site without difficulty or frustration? |
Do users successfully accomplish what they came to do? |
Navigability |
Is it immediately clear how users can move around the site? |
Are users able to move around the site, forward and backward, without encountering barriers, dead ends, or other frustrations? |
Are users able to make guided choices on the site, or are they forced to resort to trial and error? |
Value |
Are users able to accomplish tasks that are of value to them while visiting the site? |
Will users remember the site for providing something of value? |
Will users come back to the site the next time they need to accomplish a similar task? |
Parameters 4: Engagement
|
User Awareness |
Is it clear what types of visitors this site hopes to engage? |
Would the site draw these intended visitors and succeed at engaging them in interaction? |
Would these targeted users recognize immediately that this is a site with which they would benefit from interaction? |
User-Centered Purpose |
Is the site purposeful from the user viewpoint (for knowledge, decision support, accomplishing tasks, interconnectedness, enjoyable experience) |
Is the user-centered purpose of the site immediately apparent from the entry page and forward? |
Will the site invite in and engage visitors who arrive to accomplish this purpose? |
Interpersonal Rapport |
Would visitors feel sufficient comfort, trust, understanding, and warmth to be drawn to relate to the site actively? |
Would they have the sense that they are appreciated and that they have entered into a positive relationship? |
Will this sense of relationship be sufficiently engaging to bring them back? |